Privacy policy

1. Introduction

byKapwa (“we”, “us”, “our”) operates this online store and website, including all related information, content, features, tools, products, and services (collectively: “Services”).

This Privacy Policy applies to all customers worldwide. We comply with applicable local laws, including the EU General Data Protection Regulation (GDPR), the UK Data Protection Act, and other regional privacy regulations, to ensure your rights are protected no matter where you are located.

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy.

2. Data Controller & Contact Information

Data Controller:
Virtuclix Marketing Services FZCO (operating brand: byKapwa)
IFZA BUSINESS PARK DDP
P.O. Box 79998
Dubai, 00000
United Arab Emirates

Email: bykapwa@gmail.com

3. Legal Basis for Processing (GDPR - Art. 6)

We process your personal data based on the following legal grounds:

  • Performance of a Contract (Art. 6(1)(b) GDPR) - to process orders, payments, and deliveries.
  • Legal Obligation (Art. 6(1)(c) GDPR) - to comply with accounting, tax, and consumer protection laws.
  • Legitimate Interests (Art. 6(1)(f) GDPR) - to prevent fraud, improve services, and protect our rights.
  • Consent (Art. 6(1)(a) GDPR) - for marketing communications or non-essential cookies.

4. Personal Data We Collect

We may collect the following categories of personal data:

  • Contact Information: name, billing/shipping address, email, phone.
  • Account Details: username, password, preferences.
  • Order & Payment Information: purchased products, payment method, transaction details.
  • Device & Usage Data: IP address, browser type, device ID, interactions with our site.
  • Communication Data: messages, reviews, customer service requests.

We do not knowingly collect data from children under 16 years old.

5. How We Collect Data

  • Directly from you - when you create an account, place an order, or contact us.
  • Automatically - via cookies, analytics tools, and similar technologies.
  • From service providers - e.g., Shopify, Tapstitch, payment processors, shipping partners.

6. How We Use Your Data

We process your data to:

  1. Fulfill and deliver your orders.
  2. Process payments and handle refunds.
  3. Provide customer support.
  4. Improve our store and personalize your experience.
  5. Send marketing emails (if you consent).
  6. Comply with legal requirements.

7. Sharing of Data

We only share your data with trusted third parties when necessary:

  • Shopify - for website hosting, order management, and payment processing (Shopify Privacy Policy).
  • Tapstitch - for product fulfillment and shipping.
  • Payment Providers - PayPal, credit card processors.
  • Marketing & Analytics Tools - if you consent to tracking.
  • Authorities - when legally required.

We do not sell your personal data.

8. International Data Transfers

As we operate from Dubai, your data may be transferred to countries outside your residence.

For EU/UK customers, transfers are safeguarded by:

  • Standard Contractual Clauses (SCCs) approved by the European Commission.
  • Other legal mechanisms ensuring adequate protection.

9. Cookies & Tracking Technologies

We use cookies to enable essential site functions, analyze traffic, and offer personalized ads.

Types of cookies:

  • Essential (no consent needed) - for checkout, login.
  • Analytics & Marketing (consent required in EU).

You can manage or withdraw your consent anytime via our cookie banner or browser settings.

10. Data Retention

We store personal data only as long as necessary:

  • Orders: 10 years (tax law requirement).
  • Accounts: until deletion request.
  • Marketing data: until consent withdrawal.

11. Your Rights (EU/UK)

You have the right to:

  • Access your data.
  • Request correction or deletion.
  • Restrict or object to processing.
  • Data portability.
  • Withdraw consent.
  • Lodge a complaint with your local data protection authority.

To exercise your rights, contact us at bykapwa@gmail.com.

12. Security

We use encryption (SSL) and secure servers. No method of transmission is 100% secure, but we take all reasonable steps to protect your information.

13. Changes to This Policy

We may update this Privacy Policy. Any changes will be posted on this page with an updated “Last Updated” date.

14. Contact

Virtuclix Marketing Services FZCO
(operating brand: byKapwa)
IFZA BUSINESS PARK DDP
P.O. Box 79998
Dubai, 00000
United Arab Emirates

Email: bykapwa@gmail.com